Ennio Morricone, Pino Daniele, Franco Battiato... how many names can we point to as icons of our music in the world?
MUSIC TOURISM A SECTOR TO BE DEVELOPED
Music tourism is a sector that needs to be developed much more intensively. It has great potential thanks to the combination of artists, territories, musical styles, and hospitality sectors and structures. A potential that in our country has not yet developed its full appeal.
SANREMO AN EXAMPLE OF THE WINNING MIX OF MUSIC AND TERRITORY
We are singing these days with the big and the young proposals of Sanremo 2022, a city that has always been an example of this relationship between music and tourism, the numbers irrefutably prove it.
But let us not forget that this is a synergy that is little developed in other territories and that can create strong synergies between strategic sectors for our GDP: tourism and art, specifically between tourism and music.
GOVANILE TOURISM AND MUSIC NICHES TWO IMPORTANT TOPICS
Not only for youth and mass tourism linked to concerts and mega events, but also and above all for the creation of new opportunities linked to musical niches and the many big names of our music. Names of artists in many cases strongly linked to their territories.
It is a business fact that 'Non son son solo canzonette' stealing the 'rhyme' from the great Eugenio Bennato.
Palmiro Noschese
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