PNRR, a driver for Italian SMEs towards sustainability
Il Piano Nazionale di Ripresa e Resilienza (PNRR) ha rappresentato una svolta strategica per l’Italia post-pandemica. Tra i settori maggiormente coinvolti figura il turismo, in particolare nelle sue forme più innovative e sostenibili. Le principali beneficiarie degli...
Green Claims and micro-enterprises: how much does sustainability cost?
Green claims sempre più sotto i riflettori: la nuova Direttiva europea impone alle imprese turistiche italiane di comprovare scientificamente ogni affermazione ambientale. Un passo avanti contro il greenwashing, in linea con la crescente attenzione verso la...
Dream or (virtual) reality?
Can virtual reality take on dreamlike dimensions? It happened to me, and I would like to tell you about it. On a cool early summer morning, I left Rome for a business trip. Reaching my destination after a somewhat heavy journey, I was looking forward to...
Human intelligence vs. AI: how to exploit its specificities
The debate on Artificial Intelligence, and the risks that Humanity might run, has polarised public attention for some years now. On one side, the supporters of AI, on the opposite side the detractors. In between, an army of sceptics, attracted and...
Metaverse: hospitality meets the future
The metaverse as a driver in the choice of a tourist destination. A tool full of potential for an ever-expanding market share and an increasingly technology-oriented generation. Lake Como, which has always been one of the most popular...The Secrets of Hospitality
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Oggi in Piazza Montecitorio abbiamo dato il via alla Scuola nazionale di educazione civica per il Turismo e il Made in Italy.
L’eleganza della città, gli incontri, gli amici ritrovati e tanti professionisti italiani che hanno portato nel mondo il valore della nostra ospitalità.
Il lusso non si compra. Si vive.
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