SUMMER SEASON 2023: WHAT HAS IT TAUGHT US?

The renaissance of tourism in the 2023 season

The 2023 summer season marked the full revival of the tourism sector, finally freeing itself from the restrictions imposed by the pandemic. As early as July, statistics showed a double-digit surge in the number of presences, kick-starting a positive trend that continued throughout the summer. Attendances, spending capacity, revenues and employment saw a significant increase, giving the sector its long-awaited positive boost. Overall, there was a 30% increase in attendance over the previous year, accompanied by a 25% increase in revenue and 20% increase in occupancy.

The challenge of human resources in the tourism sector

Despite the growth of the sector, there was a critical challenge in finding human resources qualified. The long period of inactivity caused by the pandemic prompted many people to seek opportunities outside the tourism sector. This has made it difficult for many hotels and restaurants to find suitably qualified and motivated staff. The situation has highlighted the importance of attracting young people and retaining young talent in the sector, conveying to them the idea of flexibility and opportunity, which are key to ensuring sustainable growth. From this awareness came the idea of creating a popular, yet appealing format to bring the search for young resources into the spotlight.

Putting people at the centre of corporate growth: the lesson of the 2023 summer season

The year 2023 provided a crucial lesson: the person must be at the centre of the business plan in the tourism sector. Experience has shown that a motivated and well-trained team is crucial for business success. Training and motivation must become the pillars on which growth is based. It is essential to convey to young people the idea that the tourism sector offers prospects for growth and a rewarding environment, shifting the focus from precariousness to flexibility and opportunities.