FROM 4 TO 5 STARS: HOW TO MOVE UP A CATEGORY
A fundamental prerequisite for assessing the possibility of a change of category (from 4 to 5 stars) is to understand (at least in general) the classification criteria used by the bodies in charge of this task. If the current reference legislation is...
SUMMER SEASON 2023: WHAT HAS IT TAUGHT US?
Rebirth of tourism in the 2023 season The 2023 summer season marked the full revival of the tourism sector, finally freeing itself from the restrictions imposed by the pandemic. As early as July, statistics showed a double-digit surge in...
THE BALANCED SCORECARD AND GOOD MANAGEMENT
Many are familiar with the 'Balanced Scorecard' as a methodology for measuring corporate performance. Not everyone, however, knows the source of inspiration for the name of this tool. Robert Kaplan and David Norton, the scholars who formalised the...
OVERTOURISM:PLANNING TO MANAGE
'Overtourism' is a neologism coined and first used in an article on 16 August 2016 by Skift, a news and reference site for market research and marketing services in the travel industry. The term soon spread globally and is...
WIDESPREAD HOTEL FOR SUSTAINABLE TOURISM
'A little bit home, a little bit hotel': this is how Giancarlo Dall'Ara, lecturer in Tourism Marketing - as well as founder and president of ADI (Associazione Alberghi Diffusi) - defines the Albergo Diffuso, a model that he himself devised and developed....The Secrets of Hospitality
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Oggi in Piazza Montecitorio abbiamo dato il via alla Scuola nazionale di educazione civica per il Turismo e il Made in Italy.
L’eleganza della città, gli incontri, gli amici ritrovati e tanti professionisti italiani che hanno portato nel mondo il valore della nostra ospitalità.
Il lusso non si compra. Si vive.
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