After the many difficulties that followed, the world of tourism is getting off to a good start and the enthusiasm that can be perceived among the realities of the sector is certainly a positive note; despite the many problems still to be resolved, it certainly seems that we are on the right track.
In mid-October, a very important trade fair, the IGTM (International Golf Travel Market), was held in Rome. This is a travelling trade fair, and the most important trade fair for golf tourism, which is essential for maintaining the high Italian standard in the world of hospitality and catering in our beautiful country.
"The decision to host this fair in Romeas stated by Paolo Garlando, Communication and marketing manager for sports tourism and General Manager of Italy Best Golf "is a result of the Rider Cup that will take place next year, in September 2023. At this fair we were present with our Italy Best Golf platform to speak to more than 300 buyers from the international golf tourism industry'.
Being present at this trade fair therefore appears to be an excellent time to sell destinations and take national tourism even higher, putting the spotlight on facilities, hotels, but above all on all territorial experiences.
Playing golf is good for you on several levels, which mainly affect the player, but it is not only a well-being linked to the sporting activity, but also a well-being that is connected to the beauty of being in touch with the environment and the land around us while playing golf surrounded by nature.
Golf and sustainability: the importance of being eco-friendly
Golf, like all outdoor sports, starts out in an advantageous situation in relation to respect for the environment, a concept that is increasingly central and sought after in practically every sector.
The passion for golf slowly grows, leading people to try to live in a healthier, more healthy way, being in contact with nature and the environment. Through this sport, in fact, you are able to respect your body, your mind, but also the land and the planet in general.
Made in Italy: the importance of exporting it abroad
Italy has always held a prestigious position in the world of food and wine, an aspect that also allows us to increase tourism within our country by offering the excellence that distinguishes us in each sector.
Once again, it is necessary to talk about eco-sustainability, even when it comes to the export of Made in Italy abroad: "Eco-sustainability is crucial during the processing of raw materials, in packaging and logistics with everything related to green mobility and green transport. Eco-sustainability affects the final price, but it is still a well-regarded aspect by the end consumer." saysStefano Albano, Italian Food Exporter and General Manager of the Vero Group.
Photos of Patrick Case
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