Business, but not only. Milan opens its doors to versatility, devising projects with multifunctional F&B areas that can be transformed into meeting and conference rooms if required.
The paradigm of hotel planning changes and veers towards a new concept of business development: there is no longer a clear-cut distinction in the Business or Leisure segmentation, but 'Bleisure', a blend with which travellers are identified, eager to visit new destinations while retaining the possibility of working remotely and, thus, not losing professional opportunities.
Applying this new concept of versatility and multi-functionality acts as a booster for the development of a facility, which can exponentially expand its offer and satisfy an ever-changing demand
A paradigm that several hotel groups have already perceived as successful and immediately applicable at the planning stage to recently acquired facilities, but which they plan to extend to those already managed in the not too distant future, and not only in the financial capital.
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