Societal trends represent one of the most ambitious challenges facing the business developer.
It is essential to be able to see far ahead to design and modernise hotels and to ensure that supply precedes demand. Equally important is to understand customer behaviour in order to intuit their preferences and adapt the design, always balancing the desire to experiment with new strategies to differentiate oneself from the competition with prudent budget management.
Social trends and their impact
Among the hottest trends in recent years is undoubtedly the cult of fitness and wellness. It comes in many forms (from wearable technologies that measure respiratory, cardiac and sleep parameters, to the numerous blogs dedicated to the subject) and has profoundly influenced designers and developers. Nowadays, even a boutique hotel has a fitness area and a small SPA... The technology in the equipment to be placed in the gyms of hotels under construction - as well as the modernisation of existing equipment in those already equipped with fitness rooms - represents a further step to satisfy an increasingly demanding audience.
Awareness of environmental impact and sustainability are the other themes that increasingly involve the tourism sector. The green commitment involves hoteliers (in adopting policies aimed at reducing environmental impact) and customers in equal measure. The latter, in particular, are increasingly attentive to choosing 'sustainable' structures not only for environmental protection. Ensuring respect for cultural diversity and working with local communities are equally important.
Development Solutions
Versatility in design, F&B areas to promote conviviality after the long isolation of the past years, technology for 24-hour sharing, artificial intelligence for service automation, co-working spaces are the key factors to consider. Last but not least, a constant effort to personalise the stay, making it a unique experience complete the picture. The business developer knows that each element is fundamental, both in its uniqueness and in combination with the others, to meet the future.
Photos of Nizam Abdul Latheef by Pexels
Sustainability and Business. Read also https://palmironoschese.com/business-development-asset-management/impegno-per-un-turismo-sostenibile-sfida-per-lospitalita-del-futuro/
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