The metaverse is now everywhere, needless to deny. Art, culture and much more are an integral part of the metaverse, for it is through the metaverse that many realities and experiences become accessible to so many people who would otherwise be unable to reach events and locations.
Innovation, research and development are fundamental to moving forward and always trying to improve, without ever forgetting what is really important.
Anna De Simone, Business Developer Italian Hotel Group, tells that "everything started with the idea of being the first Italian hotel group to enter the WRO (World Robot Olympiad). We then made scanners on the structure and presented all this with a visor; through the visor, guests can experience an immersive reality, even having the possibility to grasp the fabrics present, but also visit the room and all the places in the hotel. Our ultimate goal is to sell the rooms directly online, through a landing page'.
Through these immersive experiences, it is therefore possible to try the facility virtually at first, and then decide to purchase and experience it for real at a later date.
Anyone wishing to view the facilities will then be able to see them through these scans, in order to fully understand the hotel's features by discovering the various options and services available. This is not only open to the individual hotel, but also applies to hotel groups.
Hotels and hospitality: how to manage revenues?
Hotels generate profits, that's no secret, but surely profits must be managed in the best possible way. So where do revenues go? How are budgets studied and how are costs broken down?
All this is well known Paolo Liccardo, Biplan Administratorwhich deals with business plans and business intelligence. "Biplan aims to combine the economic experiences of chartered accountants with the digital evolution in order to offer very detailed and real-time information to monitor company performance. We believe that without planning and without constant dynamic control one can risk getting lost from the main path, losing profits and profitability, but not only. Being aware of what you produce makes everyone's job more economical".
Monitoring revenues and keeping an eye on the company's performance is indeed crucial in terms of forecasting, as certain actions are only possible if you are clear about the performance of your business. Measuring revenues is therefore essential.
Virtual reality and management control in the hospitality world
These two aspects travel together, because focusing on virtual reality requires that there be some management control on the part of the entrepreneurs or their proxies.
Vinicio Borsi, Hospitality Innovation Manager at DB Strategy, he argues: "It is not enough to think about the recovery of tourism in terms of numbers or to think about market openings. We work with artificial intelligence and the study of big data to go and find market niches that allow us to have a demand pressure that is always much higher than the destination. We try to make the hotel a destination and this has allowed us to have really important results. Together with Paolo Liccardo of Biplan, we thought of a different service that puts together the attention to costs, without forgetting the marketing part, the revenue part, presenting a project that combines the market push and management control, because only by putting these two components together can we bring enormous benefits to those who choose to use this service".
English (UK) 
Italiano